The Beauty Industry: Trends and Emerging Future
New Products In The Beauty Industry
The beauty industry has gone through a lot of changes in the past couple of years.
As is usually the case, the lack of money in the industry has led to some popular products and services being discontinued. The most recent casualty is Revlon’s Volumizing Mascara, which was discontinued due to its high price tags as well as some quality issues on Amazon.
The beauty industry is always changing and evolving so it doesn’t come as a surprise that new products are always introduced into it. Brands like Nails Inc., purveyors of manicures with personality, released their first ever fragrance last month called Rosewood London and having products like that in your portfolio that your customers crave is great for bringing in referrals!
Open Up To Online Shopping
Online shopping has expanded to include a huge range of products, including cosmetics. With the rise in global terrorism and natural disasters, consumers are looking for better ways to shop without having to go into crowded malls.
The online shopping industry is booming, with customers finding more and more products they like and want to buy 24/7. The beauty industry is no exception – there has been an increase in demand for cosmetics products of all kinds being sold exclusively online.
Personalize Your Customer Service
The customer service industry is huge and it will only get bigger as people are becoming more comfortable with buying products online. The beauty industry can use customer service and social media to help provide a personalized experience for their consumers, which has proven to be more beneficial than traditional marketing.
A lot of customers today are getting product recommendations from their favorite social media influencers. This is why customer service should focus on providing a personalized experience through social media interactions and live chats.